men's premium street wear denim
Founded in 1991, the fashion company NWC launched 'Smoke Rise', a brand that pursues unique design and high quality. Smoke Rise represents denim that is different from conventional ones. Our brand represents free individuality of the moving hip hop culture.
Smoke Rise demonstrates its unique personality through communication with musicians, artists, dancers, photographers, and models. We want to create trendy design and quality denim that expresses New York's fast lifestyle.
We're from: USA