Seller Blog
Advice, help and support for ASOS Marketplace sellers.
Seller Case Study: From ASOS Marketplace to ASOS.com
"After
10 years of managing design and production for some larger labels, I quit my
job in 2009 and went on a year of exploring. My travels took me through
Thailand and Indonesia and finally to China, where I now call home, running the
label from Hong Kong and working with fantastic suppliers out here to produce
top notch product.
We launched Volklore on Marketplace in March 2011, selling to an
international market and learning a lot about customer care, online
presentation and the value in figuring out how to get your pieces to visually
stand out from other brands online.
Though
we continue to run our Marketplace boutique, being on the site led to the
ASOS.com menswear team approaching us, and we’re now going into our third season
as a brand on ASOS.com.
We
were thrilled to have has stock bought by ASOS.com, but it’s a different ball
game in terms of production numbers and manufacturing. Managing stock levels
for buyers like ASOS.com, whilst also juggling a Marktplace boutique can be a
tricky business – but it also allows us a great deal of freedom, for instance,
this October we will be selling some of our much coveted samples, something we
wouldn’t be able to do in large numbers for a bigger retailer.
We’ve
also begun to design womenswear after a successful trail run on Marketplace, and
our hope is to have future womenswear collections bought by .com too".
Katie Oldham, Senior Marketplace Manager:
"The transition of Volklore from ASOS marketplace to ASOS.com is testament to the hard work and commercial viability of the Volklore collection. It was a natural progression for Volklore to progress from Marketplace to ASOS.com. Marketplace has a fantastic wealth of independent brands who are now in the ASOS family and we hope to see more brands follow suit."
Katie Oldham, Senior Marketplace Manager:
"The transition of Volklore from ASOS marketplace to ASOS.com is testament to the hard work and commercial viability of the Volklore collection. It was a natural progression for Volklore to progress from Marketplace to ASOS.com. Marketplace has a fantastic wealth of independent brands who are now in the ASOS family and we hope to see more brands follow suit."
