Welcome to Marketplace

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Sell on ASOS Marketplace

Since the ASOS Marketplace platform launched in 2010 it's supported thousands of international small brands, giving them an online space to sell vintage and independent fashion and access to ASOS' extensive global customer base of fashion-loving twenty-somethings. Today, the ASOS Marketplace platform is home to over 800 brands from around the world and over 130,000 products, which are a mix of vintage pieces sourced by our global community of expert vintage boutiques and unique pieces designed and created by the newest, and coolest, independent brands. Want to join us and grow your brand on our platform? Here's how.

The Benefits

  • Sell to ASOS' extensive global audience of twenty-something fashion lovers
  • A personal account manager dedicated to guiding your boutique to success
  • An editable boutique storefront to tailor your boutique to your brand
  • Opportunities for editorial coverage across our website, social media channels, newsletters and ASOS' platforms

The Basics

  • When you make a sale, you'll pay 20% commission.
  • Your product images must be up to standard before you open your boutique. Read our photography guide for further details
  • You'll need an ASOS Marketplace account to apply for a boutique. Sign in when applying or create an account
  • To become a boutique on ASOS Marketplace you must be selling either your own designs or a true vintage collection (Y2K or older)
  • You will need a Business PayPal account to launch – find out more about this, and other selling info, on our how to sell on ASOS Marketplace page
  • You can start with as little as 15 items, although listing more gives you better visibility on site
  • You should try to offer international shipping as our platform has a global audience
  • We require a high standard of customer service as detailed in our Boutiques Standards Guide. You will need to factor in time to manage customer service requests in order to maintain a high level of customer feedback

If you'd like further information before applying, check out our selling FAQs or email newboutiques@asos.com.

  • "We've been in business just over a year and my business partner and I have already given up our day jobs to work on our boutique full time. The tremendous global response we've had on ASOS Marketplace has shown us that this is our true calling!"
    Don - For Mass Consumption
  • "ASOS Marketplace gives us access to an enormous audience and it's the perfect space to learn and grow alongside the best independent sellers."
    Mantas - Vintaholic