Seller Blog
Advice, help and support for ASOS Marketplace sellers.
Top Five: Tips for getting noticed on Marketplace
With over 850 boutiques on site right now, Marketplace really is bigger than ever. That means you’ve got to work extra hard to stand out and make your mark. Of course, we’re on hand to help you wherever we can, starting here with our top five tips for getting noticed and staying relevant on Marketplace.
Tag @ASOSMarketplace in your social content
The easiest way to catch our eye is to tag us in your Instagram, Google+ and Twitter posts, and hashtag #asosmarketplace on Tumblr and Pinterest. If you create amazing content that’s on-brand, engaging and relevant to our followers we’ll try our best to repost it on one of our social channels. Linking back to your boutique in your social bios should help you reap the rewards when we repost, too. Hello new followers and shoppers!
Stagger your new stock drops
Maintain your presence in the ever-popular New In categories by drip-feeding your product drops. Customers who check back daily/a few times a week are more likely to spot you (as are we when we’re scouring New In for fresh listings).
Write great product titles and descriptions
Whether its customers browsing or the Marketplace editorial team looking for the best items on site, up your chances of your pieces being discovered by really making those product titles and descriptions work hard. Selling a 70s suede skirt? Get that straight into the product title. Call a spade a spade (or a suede a suede?!), keep it simple and descriptive, and tap into those relevant trends at all authentic opportunities.
Buy into the trends that work for your boutique
Having a strong brand identity and understanding your
customer is SO crucial when it comes to garnering a following for your boutique.
Part of building a strong identity involves thinking about what’s right
product-wise and keeping on top of trends that fit with your offering. It’s
also, however, just as important to recognise what’s not right for your brand. For
example: retro sportswear, as you know, is hugely popular with some of our
customers right now. If you’ve built your brand on selling 1950s vintage
dresses, perhaps this trend isn’t for you. Stick to your gut, try not to lose
track of what you’re all about and tap into the trends that compliment your
brand.
Keep in touch
Got an amazing story behind your brand? Working on anything exciting? Let us know and we’ll try to shout about it! Drop us a line at marketplacepress@asos.com and someone will get back to you.
